|
Company
Overview
How to order advertising
Product info and
pricing
Advertiser agreement
Fee calculator
/ order form
Submit ad |
Advertising
Information & Pricing
How the ad listing will be displayed to the consumer
on the island category page:

Category Listing
Field Definitions
- Company, will display the logo
and if the company has a web site the logo will
also be a "hotlink" to a web site
page (URL) of the company’s choice. The maximum
logo size is 224w x 100h pixels. Larger logos
will be resized to fit. The logo will be retrieved
from the website indicated (if available) or
the image may be sent as an attachment by email
to
Indicate the name of the company in the email
to match the image to the online order form.
- Discount Info, will be a few
words of the company’s choice (35 characters).
Examples are:
- 10% off a product/service
- $10 off a product/service
- 10% off all products/services
- $10 Off Coupon for special activity
- Two meals for the price of one
- $10 Off on Mondays
- June Only, 10% off 'company' brand
- See More Info for details
- More
Info,
will link to a separate web page created specifically
for the company that will describe more about
the kama’aina discount being offered. This page
can be a permanent offer, or it can be updated
periodically to change the details of the kama’aina
discount offer.
- Phone Number, will list the
phone numbers that the consumer should use to
contact the company that is advertising.
- Web Site URL, will provide
the link to the company’s general web site.
This url will also be linked from the logo in
'company'.
Example of the 'detail' ad page associated with
the discount listing:
Detail Ad Page Field Definitions
- Left Column, will display the
logo and if the company has a web site the logo
will also be a "hotlink" to a web
site page (URL) of the company’s choice. The
maximum logo size is 350 x 350 pixels. Larger
logos or images will be resized to fit. The
logo and descriptive image will be retrieved
from the website indicated (if available) or
the images may be sent by email to order@kamaainadiscount.com.
Indicate the name of the company in the email
to match the image to the online order form.
- Center Column: Phone Number,
will list the phone numbers that the consumer
should use to contact the company that is advertising.
- Center Column: Location, will
provide the location of the property/ activity/
shop, etc. if applicable.
- Right Column: Discount Info Title,
will be a few words of the company’s choice
(35 characters). The discount title will be
taken from the listing page.
- Right Column: Discount Detail Information,
will describe more about the kama’aina discount
being offered by this company. This page can
be more or less permanent, or it can be a page
that is updated periodically because the company
is changing the kama’aina discount offer. The
start and end dates of the offer can be included
if applicable.
Advertising Rate Schedule
- Standard Yearly Listing Service – Includes
the advertising company's logo, a brief discount
description, a "More Info" page that
will contain the company's logo and up to 100
words describing the discount offer, the company's
phone numbers, and if desired a link to the
company's web site. The cost is $200 per year
to advertise on one island or $500 per year
to advertise on all islands.. A revised ad may
be submitted monthly for no additional charge.
A maintenance fee will only apply if a company
desires to make significant design changes to
an existing advertisement. A quote is required.
Minor changes, e.g., to ad copy, dates, phone
number, address, etc. can be made via email
with no charge.
- Banner
Advertising Rates - This is an additional
way of advertising on Kama’aina Discount.com.
The advertising company must provide the banner
ad in a .jpg, .gif or .png format not to exceed
26KB. We also offer custom banner design for
an additional charge if you'd like us to develop
one for you. Call us
or send an email
to request a price quote.
| Type of
Banner |
Size
of Banner |
Monthly
Banner Fee |
|
Home Page |
230 pixels wide x 33 pixels high |
$100 |
|
Island Home Page |
230 pixels wide x 33 pixels high |
$70 |
|
Product Group Page |
230 pixels wide x 33 pixels high |
$60 |
Legend:
Home
Page is the first page viewed on entering
the url: www.kamaainadiscount.com
Island
Home Page is the first page viewed
when an island is clicked from the Home
Page or from the menu buttons on any other
page.
Product
Group page is the first page viewed
when a product category is clicked from
the Island Home Page or any other product
group.
All banner ads alternate between advertisers.
Minor changes to text such as ad content,
phone number, address, start and end dates,
etc. are made without charge. Major changes
to banner ads will be quoted for the merchant’s
approval. If you are interested in placing
a banner ad, see How
To Place An Order for Advertising, or
email order@kamaainadiscount.com
to request more information.
- Multi Ad Discount, a 10% discount
will apply to all ads if a company commits
to multiple promotional and/or multiple
banner ads, such as advertising on additional
islands or advertising multiple products/services
on the same island.
Benefits
to the advertising company
- More reasonable advertising rates than traditional
sources.
- Direct visibility targeted at kama’aina’s,
without showing discounts to tourists.
- Allows
companies to take advantage of the local market
opportunities for increasing revenue.
- Move excess capacity/inventory to Hawaii residents.
- Promote slow days/weeks/months to Hawaii residents.
- Reduce dependence on the tourist market.
- Promotes the company’s products/services to
residents who might not otherwise purchase those
products/services.
- Shows
the company’s support of Hawaii residents.
Site
Promotion
-
Kama'aina Discount.com is promoted to Hawaii
residents through various advertising mediums
to encourage active growth in the number of
users. It has been mentioned by Joe Moore on
Channel 2 News. Advertising has appeared in
MidWeek, The Honolulu Advertiser
and several smaller publications. Direct email
promotions to Hawaii businesses and residents
have also helped to spread the word. In addition,
we have links to www.kamaainadiscount.com
from a variety of Hawaii-based Internet sites
as well as the more popular search engines such
as Google, AltaVista and Yahoo.
If you have any
questions, please contact us by email at
order@kamaainadiscount.com,
or by phone at (808) 261-0350.
|